Ten traps most exhibitors fall into by Susan Friedmann, the Trade Show Coach
“Failing to give visitors an incentive to visit your stand; whatever promotional vehicles you use make sure that you give visitors a reason to come and visit you.
With a hall overflowing with fascinating products and services, combined with time constraints, people need an incentive to come and visit your stand.
First and foremost their primary interest is in what’s new! They are eager to learn about the latest technology, new applications, or anything that will help save them time and/or money.
Even if you don’t have a new product or service to introduce, think about a new angle from which to promote your offerings.”